Previous Small Farmers of the Year participate in a business lunch discussion moderated by Biswanath Dari, Ph.D., Assistant Professor and Natural Resources Specialist, N.C. A&T Cooperative Extension, at the Small Farms Week Educational Forum at the N.C. A&T University Farm Pavilion. From left to right, farmers pictured are: Jim Hartman (2024), Jeannette Martin Horn and Joyce Martin Bowden (2023), Millard Locklear (2022), and Mike and Max Jones (2021).
Farmers, Extension agents and others interested in small-scale farming gathered recently at the N.C. A&T University Farm to learn about everything from using technology in farming to growing specialty crops.
About 200 people attended the sessions, held March 25-26, which were part of the 2025 Small Farms Week. In its 39th year, the celebration of small farmers is organized by N.C. A&T Cooperative Extension. This year’s theme was Next Gen Agriculture.

2024 Co-Small Farmer of the Year Jim Hartman chats with keynote speaker Roland McReynolds, Executive Director, Carolina Farm Stewardship Association, at the Small Farms Week Educational Forum, held at the N.C. A&T University Farm Pavilion.
“This week we’ve highlighted how to integrate AI into your operation, new crops, new markets, how to preserve family land, resolve heirs’ issues and tips on getting digital with weather stations, drones, moisture sensors, and real time crop monitoring,” said M. Ray McKinnie, Ph.D., associate dean and administrator of Cooperative Extension at N.C. A&T.
“It’s our mission to make these subjects available for you and to help you with their adoption,” he said.
Michelle Ross, whose family has owned a 10-acre farm in South Carolina for more than 100 years, found the session on heirs’ property “very helpful.”
“I’ve been dealing with an attorney here in North Carolina about heirs’ property, forming an LLC, and doing the whole lineage thing so that it can stay in our family, even if we were married (and then divorced),” Ross said.
Another session about urban agriculture included panelist Eliseo Pascual of Pascuales’ Farms in northeast Charlotte.
“On our farm, we have a greenhouse and a fertigation system that is computer operated, which allows us to see during the day how we will irrigate,” said Pascual.
“We also have a full, hydroponic system in the greenhouse using cocoa oil as a base, but in our high tunnel, we just use water in pipes that we use in our production.”
Amanda Mitchell, director of farm operations at Growing High Point, talked about how that farm engages its customers.
“Our number-one way to get to our consumers is our newsletter – you can sign up and see all of our programs, sign up to volunteer or ask us to come to your event,” Mitchell said. “We’ve gone to many school events, parent-teacher night, and we’ve taken our Growdega, our mobile grocery store, and shown kids, ‘Hey, this is what can come to your area.’ “
In a session on digital platforms, Stanley Kamithi said e-commerce can help small-scale farmers grow their customer base and keep them coming back.
Online ordering also extends selling beyond hours when the farmers’ market or farm store is open, said Kamithi, chief executive officer and founder of Tangaza.IO.
“If you know what you’re selling Wednesday for pick up on Saturday, then you can notify your customers and say, ‘Hey, it’s time to order,’ he said. “If you know a customer who buys the same thing all the time, you can have a ‘Buy Now’ button that allows them to easily buy the same thing.”
Denise McCoullough of Peaceful Seeds of Warnersville Community Farm in Guilford County attended this session and agreed with Kamithi.
“E-commerce is the tool that allows us to track and to be in the field with the big boys,” she said.
In a panel called “Farmers Who Got It Right,” six past Small Farmers of the Year shared their thoughts on what makes a successful enterprise.

Michelle Schroeder-Moreno, Director of CEFS and W.K. Kellogg / Blue Cross and Blue Shield of North Carolina Foundation Endowed Distinguished Chair in Sustainable Community-Based Food Systems in the College of Agriculture and Life Sciences (CALS) at North Carolina State University, left, chats with 2023 Small Farmer of the Year Jeannette Martin Horn at the Small Farms Week Educational Forum, held at the N.C. A&T University Farm Pavilion.
2024 Co-Small Farmer of the Year Jim Hartman, of Secret Garden Bees in Cumberland County, stressed the importance of having a business plan first.
“Too many farmers focus on making the product without knowing if that product is going to sell,” he said. “Write down the risks, their effect on your operation, and how to mitigate that. If you figure it out, it’s not a crisis any more.”
2023 Co-Small Farmer of the Year Joyce Martin Bowden praised the program for helping the farm grow.
“A&T helped us a great deal,” she said. “The publicity that comes with being Small Farmers of the Year allowed us to buy equipment and do more on our farm.”
Her sister, Jeannette Martin Horn, noted the challenges that come with farming.
“I enjoy a challenge, and being a farmer is a challenge, every day,” she said. “Being a female farmer is a challenge. Everybody in your family has a talent and a gift, and you’ve got to use them all to be successful.”
Millard Locklear, who, with his wife, Connie, was Small Farmer of the Year in 2022, said that farmers need to know when to push forward – and when to drop the effort.
“Farming is a business, and time is money,” Locklear said. “Do the best you can, get all the knowledge you can, and if (something) isn’t working, drop it; don’t waste any more time.”
Mike Jones of MAE Farm, who won the award in 2021, noted the importance of thanking those who have helped you.
“I am an advocate for working together, embracing our diversity and collaborating,” he said. “I’m grateful to N.C. A&T for helping me reach my goals.”