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Alumnus Puts Purpose First In Multi-Million Dollar Business

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Smiling warehouse worker in teal polo shirt in storage facility with boxes and shelves.

Brian Dockery’s business The LoveGreen Co., which distributes eco-friendly straws, utensils, cups and food containers to a variety of businesses. has grown into a multi-million dollar company.

Brian Dockery founded The LoveGreen Co. In June 2020.

N.C. A&T alumnus Brian Dockery’s first “warehouse” for his distribution company was his bedroom. And his initial budget? Only $500.

That was in June 2020. Today, Dockery’s business, The LoveGreen Co., is multimillion-dollar company that supplies governments, restaurants, healthcare and other facilities with straws, utensils, cups and food containers made from plant-based materials.

How did that happen? Vision and principles, Dockery ’05 told students gathered on Zoom for the Fall 2026 CAES Student Professional Development series kickoff.

Dockery started his Texas-based company after he was let go from an Australian biotech company.

“Even though I was upset initially about how that relationship ended, it gave me the revelation that no one could take experience and knowledge from me. When you learn how to do something, you know how to do it,” he said. "If you live by principles, those principles don't change, and those principles are going to keep you in alignment, and they're going to push you towards your vision when everything else around you doesn't look like the vision that you have for your life."

In his case, Dockery said his principals are centered around building wealth, having a family and living with integrity — all with God’s will, love for others and optimal health in mind. His vision: to exemplify love in everything he does.

By reducing or diverting waste from landfills, waterways and the ocean, Dockery said, his company is a vessel that allows him to supply love to the planet. “It’s not just a business, it’s a conduit by which we serve people.”

Ocean Conservancy estimates that eliminating five commonly used plastic products, including straws, cutlery and foam food containers, could reduce plastic use in the United States by roughly 1.4 million tons, or 2.8 billion pounds, annually.

“Consumers today expect sustainability, so this is one of the needs that we are meeting and this is how we are using agriculture to do it,” Dockery said. Filling that need channels his own purpose to serve others.

Marching band members playing sousaphones on a football field.

Brian Dockery marched in the Blue and Gold Marching Machine from 2001-2004 as a sousaphone player.

The Rocky Mount native came to N.C. A&T in 2001 and bounced from engineering to music education (he played sousaphone in the A&T's band, the Blue and Gold Marching Machine) before settling into the College of Agriculture and Environmental Sciences as an agricultural education major at the urging of Antoine Alston, Ph.D.

“He cared about me and kind of took me under his wing,” said Dockery, whose friendship with Alston has continued since Dockery’s high school agriculture teacher introduced them.

The agricultural profession offers broad opportunities, said Dockery, who recalls sitting on a tractor fender at his grandfather’s farm in eastern North Carolina.

“Those were some of the best times of my life,” he said. “But today’s agriculture is so much different and so much more advanced. It’s marked by the onset of technology to expand the yield on crops to feed a growing population.”

Food is only one product coming from the field; crops are being processed into other things as well, Dockery said, noting that some of the products he distributes are made from a corn-based resin and upcycled sugar cane fiber.

His parting suggestion to students was to know what their purpose is.

“It’s who you are. It’s not a job. It’s not a position. It’s not a building,” Dockery said. “Your purpose is going to be rooted in fulfillment and serving a cause bigger than yourself.

"Get with your staff and your professors at A&T, they care about you. Get experience, internships, opportunities, travel abroad. Maximize every opportunity you have at A&T because once that opportunity is gone, it’s gone.”

Would you like to learn more about N.C. A&T State University?

Founded in 1891 in Greensboro, North Carolina, N.C. A&T is the nation’s largest historically Black university and a premier 1890 land-grant doctoral research institution. Home to more than 14,000 students, A&T is nationally recognized as the top public HBCU in the country and the number one producer of Black graduates in engineering and agriculture. With over $2.4 billion in annual economic impact, the university combines rigorous academics, pioneering research, and a vibrant campus culture to prepare the next generation of global leaders. 

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